April 11, 2018 - Btia is proud to announce that Sarah Borghi luxury fashion hosiery was featured in the digital Nordstrom Pop-In Allbirds campaign.

The digital campaign video:

About Sarah Borghi
In 1975, the company that was to bear forth Sarah Borghi was founded. The company maintains its position as a premier name in the world of luxury Italian fashion hosiery, tights, and socks. It has dedicated more than 40 years scrutinizing the finest yarns and evolving technologies to breathing flawless life into the unique range of luxurious fashion. To experiment with bold accessories, vibrant patterns and captivating colors. Sarah Borghi and Borghi

Uomo were designed for style-conscious visionaries with a taste for contemporary flair, a sharp eye for evolving trends, and a hunger to explore and amplify their unique personality.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 356 stores in 40 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 224 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through, and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its seven clubhouses.

Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

About Allbirds
Allbirds is dedicated to making better things in a better way, using premium natural materials to create sustainable footwear. After years of researching, testing, and chasing his vision, New Zealand's Tim Brown teamed up with Joey Zwillinger, a San Francisco based engineer and renewables expert to create an innovative fabric, and successfully designed the world's most comfortable shoe. Allbirds plans to continue pioneering the use of premium sustainable materials, all with the same focus on quality craftsmanship and simple, beautiful design.

About Btia
Btia is a premiere full-service luxury brand marketing and sales agency that revolutionizes all current and outdated sales agencies. Most importantly, Btia is an agency that leverages customized methodologies to gain in depth insights on consumer intentions, leading the charge on driving our luxury brand clients into the leading upscale North American point of sales. Btia understands that today's world is driven by socially based purchase decisions. Channeling there conversation is vital to obtain the leading retail network. Their team works relentlessly spotting trends and finding leading retail point of sale prospects. Their strategy applies to every client, everywhere - working to drive unthinkable connections between our premium clients and the most prestigious point of sales. They learn all they can about the point of sales to determine how they can integrate their brands within their space. Then they implement their team's plan that triggers consumers to ultimately make the purchase.

Kristin Lopopolo
Instagram: @sarahborghi_hosiery