PRESS RELEASE

Decenber 11, 2019 - BTIA is proud to welcome OURDOG. Ourdog.com is a division of BTIA Inc.

Ourdog is ambassador only to the finest Italian made dog products.
Our inspiration is derived from our love of animals.
The introductory product into the Ourdog lineup of Italian luxury is DIVO® -The GENIUS dog leash. Made in Italy.


About DIVO® DIVO® THE RETRACTABLE LEASH PATENTED TO GUARANTEE FREEDOM TO YOUR HANDS LEASH RETRACTABILITY The innovative and genius palm push-click blocking system now allows you to stop the leash from running only by pushing the palm of your hand on the leverage placed on the grip. THE GENIUS OF THE PALM PUSH-CLICK BLOCKING SYSTEM Thanks to the leverage positioned on the ergonomic handle, you will only need to close your palm and add pressure on the leverage in order to block the leash from running. The Divo® system designed by brilliant Italian engineer Rocco Paolo Catena, developed after observing the instinctual palm movement we make whenever we want our dog to stop and to get closer to us. Unlocking the leash is even easier: just push again on the leverage with your palm till you hear the “click” and the leash will start running again. Easy! DIVO® THE RETRACTABLE LEASH PATENTED TO GUARANTEE FREEDOM TO YOUR HANDS. THE SYSTEM'S PURE GENIUS - LEASH RETRACTABILITY The innovative and genius palm push-click blocking system now allows you to stop the leash from running only by pushing the palm of your hand on the leverage placed on the grip. THE GENIUS OF THE PALM PUSH-CLICK BLOCKING SYSTEM Thanks to the leverage positioned on the ergonomic handle, you will only need to close your palm and add pressure on the leverage in order to block the leash from running. The Divo® system designed by brilliant Italian engineer Rocco Paolo Catena, developed after observing the instinctual palm movement we make whenever we want our dog to stop and to get closer to us. Unlocking the leash is even easier: just push again on the leverage with your palm till you hear the “click” and the leash will start running again. Easy! THE LOCK Divo Locking System Explained The "puzzle-lock" locking system to open the handle and lock your leash. Simple, practical and safe. At a coffee shop, at a din-din, anywhere you should choose to be with your pooch, now you can have your favorite pet safely next to you. Thanks to Divo® and to its puzzle-lock system you can now easily keep pooch close by. No more knotting the leash around your chair or other weird, unpractical solutions. Simply open the handle and hook it to a chair or to a pole and close the handle. Push the safety button and voilà, pooch will be standing close to you all the time without any worries. SAFE Divo® strived to be the premiere in ingenuity, design and safety. The Divo® braking system coupled with the exceptionally strong leash webbing (just under 12 feet long) certifies Divo® as the choice in retractable dog leashes. Thanks to the round handle you can now insert your forearm through it and free your hands. Thanks to its round shape, you can now insert your forearm through the handle and free your hands in order to answer the phone, hold the umbrella, read the newspaper or cuddle your little friend. PINNACLE OF QUALITY Italian designed and created with the finest raw materials throughout to guarantee utmost comfort, durability and styling. LUXURY PACKAGING A precious gift to your loved ones. About Btia Btia is a premiere full-service luxury brand marketing and sales agency that revolutionizes all current and outdated sales agencies. Most importantly, Btia is an agency that leverages customized methodologies to gain in depth insights on consumer intentions, leading the charge on driving our luxury brand clients into the leading upscale North American point of sales. Btia understands that today's world is driven by socially based purchase decisions. Channeling there conversation is vital to obtain the leading retail network. Their team works relentlessly spotting trends and finding leading retail point of sale prospects. Their strategy applies to every client, everywhere - working to drive unthinkable connections between our premium clients and the most prestigious point of sales. They learn all they can about the point of sales to determine how they can integrate their brands within their space. Then they implement their team's plan that triggers consumers to ultimately make the purchase.

Contact
Patrick Ohannessian
561-346-7068
[email protected]

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